Research On B2b International Research Firm - 955 Words

In week seven of our Research Methods course we were asked to identify two research firms and essentially do a compare and contrast on them. After listening to the lecture and doing a little review, I identified two main research corporations that interested me enough to do further research. This week my scholarly activity will be written on B2B International Research firm and EFG Worldwide Research firm. The two firms are very unique in the way they collect data using a variety of different tools, however they also acknowledge that research cannot be specified down to one method and may require multiple methods. As we begin to look into the varying tools that each company uses, I will also discuss the effectiveness of those tools. Beginning with the European Fieldwork Group or EFG Worldwide, they are strategically set up to provide businesses with a one-stop-shop experience which is assisted by the local presence within multiple states. (EFG WORLDWIDE. (2015)) With the speed of communication, the financial market and commerce this is an extremely important benefit to business companies looking for assistance. The EFG Worldwide states that they offer the following tools to consumers; quantitative fieldwork to include telephone, face-to-face, online research and mystery shopping. The company also has an expanded qualitative fieldwork group that consists of focus groups, in-depth interviews and even ethnological studies. While EFG tries to help both industry and smallShow MoreRelatedB2b Branding : A Sustainability Perspective1377 Words   |  6 PagesB2B BRANDING IN EMERGING MARKETS: A SUSTAINABILITY PERSPECTIVE INTRODUCTION B2B companies, especially in emerging economies, operate in socio-economically and ecologically susceptible areas. 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